About Us

Chicked® (chik-t)

Chick: -noun. The female who just passed you.
Chicked: -verb. The act of getting passed by a female athlete.

CHICKED focuses on empowering female athletes, professionals and life-livers to get out and compete in all aspects of the Game of Life. With a spirit of female camaraderie and a bit of competitiveness, we announce our strength. We know we can do it and we are assuring the people we pass along the way are well informed!

CHICKED started in Minneapolis, by two “chicks” – Jennifer Martin and Gretchen Heim, has taken off and is proud to be empowering women with attitude-inspiring athletic wear.

Our Mission:

Let’s be honest, you don’t need us to motivate you to finish well. We are simply giving you a billboard to wear. So while you’re concentrating on the road, the trail, the game or the finish line…those behind you are well informed.

Our Friends:


We would like to acknowledge all of our talented and dedicated friends who are continually supportive and inspiring.
We are growing faster and we need your help! Thank you to all who have given your time and efforts
already and to those who have offered!!

We have compiled a few ideas and ways you can help us directly at CHICKED headquarters in
Minneapolis-St. Paul or by spreading the CHICKED message in YOUR community.

Our ultimate goal is to encourage ALL WOMEN to participate and push themselves to their limits. By
having our message on shirts, skirts, tanks, capris, and stickers, the females wearing them are endorsing
the confidence and attitude that IS CHICKED!

If any of the ideas below inspire you, please email us at INFO@CHICKED.com.



– post about and share our page on Facebook
– Like our page to keep up-to-date on the newest gear, teams and CHICKED news around the world!


– Follow us at @yougotchicked
– TWEET about CHICKED -u sing hashtags helps others see what you’re posting, and pulls your posts onto the
CHICKED site. Use #youjustgotchicked on twitter, instagram and facebook. Add local tags like #bikenyc to build local interest.

– Write a story or interview CHICKED for more information about the movement! We can send you plenty
of pictures of our CHICKS in action and our gear to support – and likely throw in a shirt for YOU to try out yourself.



Start your own CHICKED TEAM : cycling, running, climbing, swimming, snowboarding, sailing, ANYTHING!
If you have a group of girls who are in it to work hard, have fun, bond together and laugh a lot…..feel free to proclaim
yourselves as a CHICKED team. We will give you a discount on gear so you can properly inform those you surpass!


– Communicate with your personal/professional networks about CHICKED and its motto and message.
– See a cool CHICK who fits our brand -recruit her and send her our way!
– Inform your local news station, businesses, fundraising organizations and high school teams about CHICKED.
– Organize a simple event- a ride or a run – we’ll send shwag!
– Give CHICKED gear as gifts to the CHICK you’re proud of (or the guy who supports her)!


If you can give of your time in any of the following ways:

General Volunteers:
– To work at races, expo booths, help organize inventory, fill orders, advertise, etc.
We are looking for energetic, happy, outgoing CHICKS who can make even all tasks FUN!

Social Media/PR Director:
– Help us keep Twitter, Instagram, Facebook updated and energized to increase awareness.

Event Coordinator:
– Organize groups for local or national events.
– Manage those events with high energy and enthusiasm!

Business Development:
– Have you already run a business of your own? We’re looking for a mentor who can give us great advice on smart
directions to take CHICKED as it grows and spreads nationally and internationally.

Product Development & Design:
– Are you a fashion designer, graphic designer or product developer? We are always looking for
new ideas and designs to add to our line, as well as advice on how to grow!

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